A company’s brand is something that all of us has experience with.  We see a symbol or a name and we instantly attach a feeling or a reputation or some idea to it.

A “personal brand” is essentially the same thing.  You, as a person, are your own company and when somebody hears or sees your name, they should have some sort of feeling or idea about you.

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc.
To be in business today, our most important job is to be head marketer for the brand called You.”
– Tom Peters in Fast Company

In this digital age, everybody already has a personal brand.  If somebody Googles your name, some sort of information will show up.  The important thing is to take control of that information and managing your name.  If you’re still not clear as to the importance of personal branding, here are 50 amazing personal branding quotes that will help you understand.

“Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.”
– Tim Ferriss, Author of the 4-Hour Work Week

A good personal brand will make people want to:
Hire you
Help you
Invest in you
Buy from you
Work with you
Give you business
Be affiliated with you

Some other benefits to having a good personal brand is:
You’ll have better credibility
You’ll gain industry recognition
You’ll better connect with your target audience
You’ll distinguish yourself from your competitors

Customers trust individuals more than they trust companies.  This is why people in the service industry in particular (retail, entertainment, professional services, healthcare, financial services, education, etc) should HIGHLY consider building their personal brand.

Here’s a great guide to building your personal brand.  In essence, find who you are, be consistent, be creative, and be memorable.  Then, for starters, have professional photos taken, have a professional website built, and create a social media presence.

We’ll talk about more details on personal branding for specific professions in future blog posts so stay tuned.  But for now, hopefully we have informed you of what personal branding is and why you need it.


Brasil+West provides personal branding photography for individuals and business people who are looking to sell themselves and their brand, product, and services.  We also provide basic website building services for your personal branding needs.

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